Friday, May 21, 2010

Got Oily Hair? Here's The Solution!


Hair powders and hair refreshing sprays are supposed to absorb oil and stretch your hairstyle through a dirty hair day.

I’ve tried many brands. Until now, they’ve all turned my hair into a pasty, dull, smelly mess. The problem could have been with the products I tried ... or operator error.

Cake Satin Sugar Hair Refreshing Powder is a whole different story. It actually delivered as promised and extended my hairstyle through an extra dirty hair day without looking the least bit funky. The superfine, LIGHTLY vanilla-chocolate scented, powder really did absorb the excess oil and brought my fine hair back to life. WOW! How refreshing! Hair powder that really works!!

Here’s how to use it:

Step 1, Choose The Right Color: If your hair is blond or light/medium brown, go for the creamy-colored “light” powder. If your hair is red, black or dark brown, then the cocoa-colored “dark” powder is for you.

Step 2, Get Into Position: Sprinkle a little powder onto your fingers, bend at your waist, flip your head over and let your hair hang down.

Step 3, Application: Work the powder into your scalp with your fingers like you’re shampooing your hair. You might to sprinkle powder on your fingers 2 or 3 times.

Step 4, Style: Stand up straight and style your hair as usual.

Step 5, Get A Life: Enjoy the extra hour in your day that you didn't have to spend washing and styling your hair!

Thank you LeeAnn Silver for your application instructions! That made all the difference!

Thursday, May 13, 2010

Many Names Of Rayon: Soy, Bamboo, Viscose, Modal, Tencel

Rayon first came on the fashion scene in the early 1900s. Rayon is a semi-synthetic material made from plant materials that are synthesized with a chemical-intensive process to convert plant pulp to silky fibers. Rayon was first made from cellulose from cotton and trees. More recently, bamboo and soy are used as the feedstock for rayon production.

Labeling

Rayon made from cellulose or cotton pulp is often labeled “Rayon” “Modal” or “Tencel TM.” However, rayon made from bamboo or soy is often labeled with the feedstock material “Bamboo” or “Soy.” This labeling is somewhat ambiguous. Although the feedstock is natural, the various processes for creating the soft, silky fibers are industrial and chemical-intensive. Soy fabrics and any soft, draping bamboo fabrics are rayons. Bamboo with a texture similar to linen is far less processed.

Sustainability

Rayon is made from plants, which are a renewable resource. The more sustainable forestry, cultivation and harvesting practices that are employed in the production of the feedstock plant material, the “greener” the end product.

- Trees and cotton can be cultivated with conventional or sustainable and organic methods.

- Bamboo is the world’s fastest growing plant so the cultivation cycle of harvesting and replanting is quick. This plant thrives without synthetic fertilizers, pesticides herbicides.

- Soy cultivation has low impact on the soil and plants are grown without pesticides. Soy yarn is made from the material left behind after soybean oil pressing and tofu production so production of fibers turns trash into treasure.

- Some rayon production, such as Tencel, employs closed-loop systems that reclaim and reuse chemical and wastewater components of the manufacturing process.

You get to decide what "green" means to you. The sustainability and impact puzzle is complex. When choosing natural fabrics for their eco-friendly properties, you can consider the source of the material: whether the material is made from natural materials or man-made chemicals. Or you can consider all or part of the life-cycle: cultivation and harvest of the raw material, fiber processing and dying, energy used for manufacture and transportation to market, cleaning and care for the garments and use-life and final disposition of the material.

Click here for more about natural fibers and fabrics.

Thank you Kiana McFarland for your help with the research for this post.

Tuesday, May 4, 2010

What Does Your Picture Say About You And Your Business?


The adage says “a picture is worth a thousand words.” So, what does your picture say about you and your business? Does it say what you think it says?

Many people use photographs of themselves in their marketing and sales materials, websites, business cards and social media sites. Potential customers and business associates use your photographs to judge you, your character, personality, business style, level of success and your professionalism.

The thought is that potential customers will understand and connect with you when they see the face behind the business. If your picture reflects an accurate representation of you, then the photograph can be an asset. If it doesn't, it can be a liability.

Let's do an experiment to see this process in action. Here’s a picture from an advertising flier. Based on this photograph, what is the business about? What do they sell? Check back tomorrow to find out what they really do.






The Answer

This picture is from a marketing flier for a computer company. The photograph creates confusion because the business is high-tech, yet everything in and about the photograph is old-fashioned – the composition, background, photo style and wardrobe.

Every detail of a photograph contributes to the impression that the viewer takes away - the look in your eyes, posture, attire, hair style, makeup, setting, photo style, etc.

Pictures work best when they accurately reflect who you are and the business you conduct. Are you creative, analytical, stable, approachable? Is your business modern, traditional, high-tech, artistic, revolutionary, safe, eco-friendly? Your picture should say so.

Note: this exercise is not a comment or speculation about the actual character, personalities, capabilities or competencies of the people in the photograph.